Improved discoverability of features and core functionality.Ease of use with one hand, especially on bigger screens.Familiarity with iOS UI and UX and industry standards.The prototype was created with 5 goals in mind: Overall, the UI and UX feel more complicated than they should be. Discoverability can be problematic, requiring multiple swipes or taps. Navigation can be tricky, especially with one hand on bigger smartphones. It definitely stands out but at the same time it feels outdated and out of place on iOS 12. The SBB app has a unique UI with some quirks. If you want to see how the SBB app looks right now scroll all the way down to the bottom of this post.ĭesign is not just what it looks like and feels like. Hopefully this prototype can start a conversation about making the SBB app even better. I hope this fragile, new idea will turn into something tangible that can improve the lives of millions of people. This post is not about bashing the hard work the SBB app team did and continues to do. I don’t have the amount of data neither the resources SBB has. This is a prototype based on my assumptions, a little research and some established industry standards. I am currently doing some informal UX research with positive results so far.īefore you continue reading i want to address the elephant in the room. Another week went by tweaking the UI and UX. ![]() I spent about 4 days thinking and designing the prototype. Just a new concept via an interactive prototype build with Framer X. The goal was to keep it simple and iterate fast. I did some prototyping with the Framer classic for the WordPress iOS app but i wanted to try Framer X and see what i can come up with for a real world app.
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